
Helping Tangerang families de-junk their lives
Multa Fidrus
The Jakarta Post, Tangerang
Rummaging through the piles of secondhand goods at the Flohmak flea market in Bumi Serpong Damai (BSD) in Tangerang puts smiles on the faces of people every weekend, from the young to the old.
Go to Granada Square in BSD on Saturday or Sunday and look for Flohmak, a market established by Winarto A Rasul, a former interior designer for BSD's model houses who spent eight years living in Vienna, Austria.
There are no dresses in the latest styles or shiny new electrical appliances to be found, but customers' enthusiasm shines through. The market breathes life and brings color into the upscale housing estate because it was planned with flair.
Winarto said that as society became more consumer oriented, there was an enormous amount of junk building up in people's homes.
"People tend to store their old furniture and goods if they have empty rooms at home. But the piles of used goods can really become a problem when there is no space left," he told The Jakarta Post in a recent interview.
On the other side, there are still many people who can only afford secondhand goods, Winarno said.
He said that since the market opened in April 2006 there had been a growing number of visitors each weekend, as well as droves of would-be vendors requesting spaces.
The main thing that is different about the Flohmak is the vendors themselves. They are not professional vendors, but individuals and families who are sick of the piles of junk lying around their homes, Winarto said.
"Anyone is welcome to bring their old things here to sell," he said, adding that Flohmak had become a popular place for families to come on weekends.
Winarto, who also runs a workshop where teak furniture is made, said the idea of opening the flea market was inspired by his own experience in Vienna.
"There is a weekend flea market called Flohmarkt in Wina. I thought there was no flea market like that here, so I opened one here soon after I returned from my travels," he said.
He said there were many large housing complexes in Tangerang and he was sure that if he opened a flea market, the response would be positive.
At Flohmak, market regulations and pricing standards are non-existent because tenants can freely name the prices of their goods and buyers are welcome to bargain.
"Tenants can also show only the pictures of larger items because there is not enough space. Buyers have to go to the tenants' houses to pick up their purchases," he said.
Flea markets can be central to urban life, and Flohmak has given new energy to entrepreneurship and to family recreation in the BSD.
A surprising range of pre-loved items can be found at Flohmak, including furniture, electronic devices, kitchen appliances, clothes, shoes, ornaments, musical instruments, sports equipment, antique clocks, wristwatches, books and toys.
This colorful but practical range of homeware, electronics and other goods -- with nothing more than starting prices attached -- puts warmth and cheer back into the shopping experience, something that is missing from our cold malls and plazas.
Born in Yogyakarta in 1956, Winarto stayed there until leaving the National Technology Academy and the Yogyakarta Tourism Board.
Before switching to the furniture business, he worked as a tourist guide and a journalist with a weekly paper published by Exponent 66 in Yogyakarta.
When his furniture business suffered during the 1997 monetary crisis, Winarto decided to move to Vienna to accompany his wife who was recruited as the first Indonesian to work as an atomic inspector at the International Atomic Energy Agency (IAEA).
While in Vienna, Winarto managed to build good relationships with people from all walks of life through Miliswina@yahoogroups.com, a mailing list for Indonesians living in Europe, of which he was the moderator.
"The mailing list was a good means of control against the Indonesian diplomatic corps in Vienna because every member could freely post their criticism," he said.
Regarded as having made both social and economic contributions to the Austrian government, Winarto was given a house by the Austrian government for his success in building ties between the Indonesian community in Vienna and the locals.
As an antiques collector and trader during his eight-year stay in Viena, Winarto had the opportunity to travel to many countries in Europe.
His travels inspired him to write a romance trilogy, Setangkai Bunga Mawar di Tepi Donau (Talk of Roses on the Banks of the Donau). The Donau is a river that flows from the Black Forest in Austria to the Black Sea.
The trilogy consists of books respectively entitled First Experience, The Netherlands, the Land of Hope and Honeymoon at St. Bee's.
"The books were on the verge of being published in 2004 when an earthquake hit Yogyakarta, destroying all files and materials," he said, adding that luckily he had stored a copy on his USB.
His marriage to Endang Susilowati, who now works as a nuclear researcher at the National Atomic Agency (Batan) in Serpong, has given him three children who are grown up.
Winarto hopes to develop the Flohmak into a BSD city landmark, a full-time flea market integrated with a public library, family recreation facility, food court and other supporting facilities.
"I can attract many tourists from overseas if this idea materializes. But it all depends on PT BSD's willingness to provide five hectares of land for the landmark," he said. (January 18, 2008)
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