Multa Fidrus , The Jakarta Post , Tangerang Sun, 04/27/2008 Discover
After its success at keeping its dreams on track in developing some 1,500 hectares into a "self-sustaining city" within 20 years,*Bumi Serpong Damai (BSD) - the key property developer of the same-name district in Tangerang - now has another dream: to become a satelite city of education.
Residents of BSD take a breather on benches at Taman Kota I, a public park and lung of the satellite city in Tangerang regency. (JP/Multa Fidrus)
"So far, only Atmajaya Catholic University has confirmed it will build a new campus in BSD, while negotiations with four other noted universities are still under way," BSD marketing director Rano Jap told The Jakarta Post recently.
He said BSD had started building infrastructure such as access roads and bridges to a 1,000-hectare plot on the western banks of the Cisadane River, which is to house educational centers, residential areas and a new central business district. Each zoning division is to represent a separate theme.
Rano said BSD was committed to its initial principle that every development must be better than the previous oneand without ignoring the environmentally friendly development concept it had implemented since the outset.
"As the pioneering self-sustaining city developer in the country, BSD is not merely real estate, but a city of communities that have been well-planned and well-structured in the hands of international, master city planners," he said.
Rano claimed BSD's current expansion project to be the largest among similar property projects ever developed in Greater Jakarta. The western development is expected to be completed within six years.
The potential relocation of the five universities will undoubtedly cement BSD's educational brand image, as the satelite city is already home to several international schools, such the Swiss German Unversity (SGU), the Deutsche International Schule (DIS), Bina Nusantara University and the Banten Nursing Academy.*
"Besides that, there are dozens of kindergartens, 25 elementary schools, 19 junior high schools and 14 senior high schools here," said Rano.
According to him, the BSD master plan is in line with the Tangerang administration's plans to build a new turnpike from BSD to the Soekarno-Hatta International Airport and an alternative access road that will link BSD with the Jakarta-Merak turnpike, via Gading Serpong and Lippo Karawaci.
"Therefore, we are optimistic that our dreams of a satelite city that is also a center of education will materialize, and that this will open great opportunities for future investment in education," he added.
Of course, a self-sustaining city should not only comprise public facilities such as roads, shopping malls, a transportation system, parks, schools, hospitals, sports arenas and family recreation and entertainment venues, but also must provide a sustainable, rising living standard that can be inherited by the future generation.
" BSD is always developing innovations to support the quality life and fulfill all human needs," said BSD corporate communications general manager Idham Muchlis.
Under management of the Sinar Mas Group, Idham said that BSD -which is located some 30 kilometers west of Jakartahad revised its plans for a satelite city into developing an integrated area of economic growth, education and job opportunities.
"BSD has been designed to meet all the needs of its residents, including housing, office buildings and jobs, so there will be no need to commute to other areas (of Greater Jakarta) to earn a living," Idham said.
Launched in January 1989, BSD covers 6,000 hectares of land, some 1,500 hectares (25 percent) of which has been developed into East BSD, comprising residential housing complexes, warehousing areas and business districts.
The city, which could be reached only via the Jakarta-Merak turnpike previously, has become more strategic since the opening of the Serpong-Pondok Indah turnpike in 2006 and the double-track railway last year.
"So far, we have built 25,000 houses and 90 percent of them are occupied by some 100,000 people," said Idham, adding that the target development is 150,000 houses to accommodate 600,000 people.
New houses in the city range fom standard to medium and excellent types at the Taman Telaga Golf, Victoria River Park, Taman Provence, Vermont, The Green and De Latinos housing complexes, with prices*ranging from Rp 360 million (US$39,000) up to Rp 3 billion ($326,000).
The ongoing property developent project includes the Sinar Mas World Schools, the Green Cove, Foresta and Sevilla complexes, Eka International Hospital, Bidex - commercial shop houses for interior design and constructiona cyber-green office complex, a public park and wide pedestrian walkways, as well as*high-speed broadband and wi-fi coverage, all located next to the German Center on Jl. Raya Serpong.
"Big shopping malls such as ITC, BSD Junction, BSD Plasa, Modern Market, the newly opened Ocean Park Water Adventure ... athletic club houses and the 18-hole Damai Indah Golf court, designed by American architect Jack Niklaus, are all built according to the family recreation and entertainment concept," Idham said.
BSD residents have also established a number of community groups that provide a forum for sharing recreational and hobby interests, such as the Bakti Keluarga BSD, Jajan Jazz, Mountain Bikes, Decorative Plants and the Taichi Gymnastic community groups.
To prove its committment to green development, BSD has built an open green space with millions of trees.
The 2.5-hectare Taman Kota I park and the 9-hectare Taman Kota II both serve as the satellite city's lungs while offering comforatble recreational and athletic sites, including 26 artifical lakes that provide a total 23-hectare water catchement area.
"We have also built modern infrasructure such as underground electricity cables and wireless telecommunication systems ... that contribute to residents' comfortable living," said Idham.